Ten Tips For Choosing
The Right Direct Sales Company by Susie Cortright
Direct sales can be your ticket to a
profitable home-based business. There's low risk and low overhead -
and you'll find lots of conversation, creativity, and cooperation
among the company's representatives.
But how do you know which company is
right for you? Here are ten things to look for as you research your
Products. Successful direct sales
consultants exude a genuine enthusiasm for their products.
Before joining a company, you'll need to have the inner
conviction that your company brings products and an opportunity
that no other company can. It's important for you to get your
hands on the products before you sign. Place an order or, at the
very least, request a catalog and product samples before
Passion. Does this company involve
a business you are truly passionate about? One of the nice
things about a direct sales business is that you can often find
one that suits your personal passion...whether it's cooking,
home décor, beauty, or scrapbooking & cardmaking. And
when you're genuinely enthusiastic about the industry and the
product, you'll feel as though you are sharing, teaching, and
helping - not selling.
Initial investment. What kind of
cash outlay will your start-up require? Look closely at the
company's joining fee and/or the cost of your business
starter kit, but also think realistically about how much
inventory you'll need to have on hand and what kinds of business
supplies or products you'll need to get your business started.
Monthly minimums. What kind of
personal sales volume is required? Are you ready to invest the
time and energy that this level of business building requires?
Compensation Plan. Each direct
sales plan is different, and it's important to look over the
fine print. What is the commission rate and how is it paid? How
are you awarded for recruiting others? How does the company
Control. How much control do you
have over the way you build and promote your business? Ask to
see the company "rule book" before signing on.
Support. What kind of support
networks are in place? How involved in the business is your
upline? (Is your upline able to answer the questions in this
article, for example?) How quickly does he/she return phone
calls and emails?
Advertising. What kind of
advertising and promotion does the company deem acceptable? Most
companies have rules for the way their logo and trademarks are
represented, both online and off.
Accessibility. Does the company
offer exclusive products? Also, take a look at the level of
saturation in your particular market. A newer company that
offers quality products may hold a lot of promise in your
E-commerce. Does the company have
an e-commerce option? Many direct sales companies are now
offering replicated websites so each representative can promote
an individual online presence. A few direct sales companies even
have shopping carts alongside these websites so you can make
sales online, too, with the product dropshipped from the home
Take your time researching your
options. When you have found the company that's right for you,
you'll know it.